The best way to explain deviance amplification is through the mods and rockers in the 1960s. Mods and Rockers werre the two youth subcultures that existed in Britain at the time. You could easily tell who they were by their attire and the types of bikes they rode. But first, a video to explain the history of the people… Click the pic!
Cohen highlighted how the media was able to label the Mods & Rockers as folk devils (bad people) and created a moral panic in Britain – people genuinely feared the two subcultures. This led to a sharp increase in the level of social control. Arrests were common and judges were harsher. As with the Brixton Riots, an increase in social control can make things worse not better. People may act out and fulfill their label (self-fulfilling prophecy) which creates more deviance. This leads to more conntrol, which leads to more deviance and the cycle continues… Deviance is amplified.