The left picture is an example of disintegrative shaming. A type of labelling where not only the crime is labelled as bad but also the offender. This can lead to the offender becoming excluded from society and as Lemert argues can lead to secondary deviance.
The next picture is reintegrative shaming. (Although, the whole billboard thing is bad anyways). This is where the act itself is labelled as bad rather than the offender. “So she did a bad thing but she is not a bad person”. Reintegrative shaming prevents the individual from being stigmatised; lets the individual know the negative impacts of their actions and makes it easier to be accepted back into mainstream society . This reduces the chance of secondary deviance.